Manager- Marketing and Communications, ISEA

About SKF

SKF started its operations in India in 1923. Today, SKF provides industry leading automotive and industrial engineered solutions through its five technology-centric platforms: bearings and units, seals, mechatronics, lubrication solutions and services. Over the years the company has evolved from being a pioneer ball bearing manufacturing company to a knowledge-driven engineering company helping customers achieve sustainable and competitive business excellence.

SKF's solutions provide sustainable ways for companies across the automotive and industrial sectors to achieve breakthroughs in friction reduction, energy efficiency, and equipment longevity and reliability. With a strong commitment to research-based innovation, SKF India offers customized value-added solutions that integrate all its five technology platforms.

SKF Purpose Statement

Together, we re-imagine rotation for a better tomorrow.

By creating intelligent and clean solutions for people and the planet

JOB DESCRIPTION

Position Title:       Manager- Marketing and Communications, ISEA & ME

Reports To:           Head of Communications, India and Southeast Asia  

Role Type:             Team Management  

Location:               Pune / Gurgaon

Job Responsibilities

Purpose of the role

Digital marketing is extremely important to our company's success, so you will play a crucial role in achieving our business objectives and driving revenue, user acquisition and brand awareness.

We’re looking for an experienced and passionate digital marketing expert who can plan and implement the digital marketing strategy in conjunction with the overall marketing objectives to support expansion and growth of SKF. In this role, you’ll be responsible for programs to generate, and nurture leads via events, SEM, email, retargeting and targeted social advertising etc.

We are expecting you to be as analytical and business savvy as you are creative and curious. An ability to think like a customer and desire to keep abreast of new trends and technologies are essential. Reporting to the Head of country communications and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate brand awareness and pipeline revenue. If you’re looking to make an immediate impact and be a high-visibility marketer within the organization, this is a company that offers you an opportunity to lead, learn and grow.

Job responsibilities:

Develop a comprehensive marketing plan to drive net new prospects.

Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline and brand awareness.

Liaise with sales teams to coordinate campaigns & strategies and deliver campaigns that resonate deeply with customers along buyer’s journey.

Monitoring and reporting campaign performance with granular tracking across relevant KPIs.

Manage vendor relationships, day-to-day production, campaign budgets and schedules.

Demand Generation:

Create a demand generation plan and budget in alignment with business, revenue targets and KPIs.

Run various demand generation activities such as Lead management, analysis, and monitoring of lead pipeline, lead qualification, and coordination with Sales representatives.

Implement new CRM platforms and testing methodologies as needed

Partner with business/sales team to ensure quality lead delivery and proper follow-up according to established SLAs.

What to expect

A challenging but rewarding role to explore the dynamic world of digital marketing in a B2B space

A free hand to try out innovative and targeted campaign strategies

Opportunity to interact with experienced business teams

Exposure to global project teams and evolve as a global working professional

What you should have

Extensive experience in B2B in development of creative campaigns and execution of email marketing, social advertising, SEM, and paid digital.

Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

Good knowledge and experience of SEO, PPC, Google AdWords, online marketing tools and CMS

Ability to work under deadline pressure and manage multiple projects across multiple lines of business

Ability to learn fast, balance priorities, and meet deadlines

Team player: organizing and managing with multiple stakeholders within the business

Self-motivated and self-managed: able to think independently, get feedback and find solutions.

Desired Skills & Experience

Bachelor’s degree in business, marketing, or related field

12-14 years of experience in digital marketing/ end-to-end marketing.

Interested, please share your updated profile – margaret.hirekerur@skf.com