B2B Marketing Specialist (AI & Prospecting Focus)

B2B Marketing Specialist (AI & Prospecting Focus) 

Are you a skilled and entrepreneurial Marketing Specialist with a focus on lead generation? 

Overview 
We’re looking for an experienced B2B Marketing Specialist, fluent in Czech, to oversee marketing and lead generation activities for the Czech and Slovak markets. In this role, you’ll be the key marketing contact within a locally based team, working closely with sales to identify new opportunities and boost sales initiatives.

If you’re motivated by applying digital marketing and AI solutions to create measurable impact and explore new customer avenues in B2B environments, this could be the perfect opportunity for you. 

 
What you can expect in the role  

• Design, implement, and optimize lead generation campaigns to generate qualified leads and conversions for the Czech and Slovak markets. 
• Develop content assets (whitepapers, case studies, landing pages) tailored for MQL (Marketing Qualified Lead) capture. 
• Create and manage multi-channel marketing campaigns, especially on LinkedIn and Google Ads. 
• Use email automation platforms to nurture leads and support campaign objectives. 
• Organize marketing events, local events, fairs and seminars 
• Apply AI-powered tools (e.g., for content generation, predictive analytics, customer segmentation, and campaign optimization) to enhance marketing effectiveness. 
• Conduct market research and competitive analysis to identify and prioritize new customer segments. 
• Build and maintain a prospect pipeline using CRM and AI-enhanced prospecting platforms (e.g., Apollo, ZoomInfo, HubSpot AI). 
• Collaborate with sales teams to align marketing efforts with customer acquisition goals. 

You will enjoy working here if you have  

• A few years of experience in B2B lead generation, preferably in technical or industrial sectors. 
• Demonstrated proficiency in running impactful online campaigns (LinkedIn, Google Ads, etc.) and developing professional marketing content. 
• Familiarity with AI tools for marketing automation, content creation, and data analysis. 
• Proficient skills in prospecting and lead qualification, with experience using CRM and sales enablement platforms, as well as email automation platforms. 
• Fluency in both written and spoken Czech is essential to manage key tasks such as customer outreach, follow-up calls, event coordination, and content creation in the local language. 
• Basic skills in Adobe Creative Suite (InDesign, Photoshop). 

 
You will enjoy working here if you have 

• Proficient communication and collaboration skills, especially in cross-functional settings. 
• Ability to manage tasks effectively and take initiative in settings with varied demands. 

SKF is committed to creating a diverse environment, and we firmly believe that a diverse workforce is essential for our continued success. Therefore, we only focus on your experience, skills, and potential. Come as you are – just be yourself. #weareSKF 

Some additional information 
This position will be located in Prague or Ostrava, the Czech Republic, on a local contract. 

You will report to Benjamin Danan, EE&CCA Marketing Manager, who is located in Caesarea, Israel.

For questions regarding the recruitment process, please get in touch with Martin Andersson, Recruitment Expert, by email martin.n.andersson@skf.com.
Please note that we can't accept applications via email.  

Is this you? 
If the answer is yes, submit your application with your CV in English no later than September 8, 2025. Please note that we can't accept applications via email.